Cynical health marketing, a victims story

Following on from my previous post, about the commercialisation of charities, I found myself in a very interesting debate on Twitter, and I was joined by some considerably knowledgeable and experienced people. During that, I was made aware of the below post, by Stephanie Butland. Stephanie is a blogger and writer with her own very informative website.

This experience, captured exactly the type of problem that is now unfortunately becoming so common. The pursuit of cash, is appearing to dominate the agendas of large organisations, with absolutely no regard for the individual. Cynical marketing campaigns, to obtain your personal details to enter onto a database to attack you with eternal begging letters and phone calls.

With the amount of interest that both Stephanie and myself have received since we published our posts, it seems like this is becoming a bigger problem than we imagined.I found Stephanie's account of her experience, very powerful, and she has kindly agreed to let me share the below piece with you.

"Breakthrough Breast Cancer, I am ashamed of you, and I offer you some advice."

If I wasn’t poorly and stuffing myself with antibiotics, tea and House re-runs, I wouldn’t have taken the call, so I wouldn’t have known what an idiot I made of myself when I commended Breakthrough Breast Cancer’s TLC guide to you on Monday.

You might remember that I said:

There’s a guide that Breakthrough Breast Cancer have brought out – I think it’s very useful, though it’s a great shame they haven’t made the information easier to get hold of, and I think having to trade your mobile phone number to get it is a bit much.

So, I’m sitting here with my tea and my knitting and my House re-run (thinking it could be worse, I could be a nun with a copper allergy), and the phone rings, and it’s a very nice man from Breakthrough Breast Cancer who would like to take my address so he can send me my TLC guide. I give it to him. He offers to text me every month to remind me to check my breasts, which I decline – I think my thrice-daily-dressing-shower-undressing check routine is probably sufficient, and that’s only the times I realise I’m doing it – but I think is quite a good idea.

And then he tells me about the breakthroughs that are happening in cancer research, and asks whether I have any experience of breast cancer. I say I’m a survivor. (I know, I know, but I’m not really thriving this week. Tomorrow will be better.) He says – and I have a horrible suspicion of where this is going by now, but I hope I am wrong – that that’s really terrible, but it’s good that I’m OK, and I of all people must understand how important it is to fund research, and maybe I’d like to donate £10 per month. I say, I agree that there’s a need for research, absolutely, but I have all my fundraising and donations pretty well sorted.

He says, that’s fantastic, and proceeds to tell me a story about a woman diagnosed with breast cancer when 34 and pregnant who was ‘terrified’, had to have her baby delivered early, but fortunately all was well – phew! – so maybe if I couldn’t do £10 per month, £6 per month would be manageable?

I know times are hard. I know charities are fighting for an ever smaller pool of money. I know that cancer research needs money. I know that, from a marketing point of view, telling stories works better than flinging statistics around.

BUT.

Breakthrough Breast Cancer, two points to note.

1. This campaign is dishonest. If you want to make people aware of the hidden signs of breast cancer, do it. If you want to ask them for money, do it. Don’t use the offer of life-saving information as a way to get people’s phone numbers.

2. This campaign is cynical. Of course the people who want the guide to finding breast cancer consider themselves vulnerable to breast cancer. You’ve collected the phone numbers of people who think they might have, or get, a cancer, and you’re calling them with requests for money.

I’m going to email a link to this post to Breakthrough Breast Cancer, to ‘Lorraine’ (the TV show that’s sponsoring the campaign), and splash it all over Facebook and Twitter. If you agree that this kind of thing isn’t on, please feel free to do the same. You can email Breakthrough Breast Cancer here.) If you think it’s fair enough, well, fair enough

If you would like to see more from Stehanie, please click here

 

 

Have charities been hijacked by commercialism?

In recent weeks, I have seen a lot of comments about the relationship between large corporations and the charity world, which have confirmed some of my ongoing personal thoughts. Like most things in life, it goes in cycles. Years ago, charities struggled for publicity, to initially tell people about what they were doing,thus making it difficult to raise funds.

However, over the years,being involved in good causes, has become more 'trendy'. It was realised that to raise the profile of your organisation, you needed the help of someone in the public eye.So, very slowly, public figures engaged with their favourite good cause.It was no coincidence, that those organisations began to grow, and realised that this is the way forward financially.As the money started to trickle in, it became obvious, that you needed to spread the word further, and get more people on board, to hopefully turn the trickle into a flood.

It is fantastic, that celebs are getting more involved in the charity sector, however, some of the more cynical amongst us, may also notice, that as their good work increases, so does their personal exposure, leading to, in most cases, a vast increase in sales of books, films, cds,dvds etc.

 The closing ceremony at the 2012 Olympics, was a perfect example. It was a wonderful show, and I enjoyed it thoroughly, until I read the amount of cynical plugging that had happened throughout the evening. The worst example being George Michael and his new single!

The marketing teams, that most organisations seem to have these days, soon spotted an opportunity, to 'shoe horn' their products into awareness weeks, with probably the most over hyped, 'Pink Month' being the prime example. Interestingly, this year, I have heard so many ladies mentioning how upset they were that this month has been taken over by organisations trying to sell anything in pink!

To bring this post right up to date, it wouldn't be right if I didn't mention Lance Armstrong.His case has been well documented, and involves massive sponsorship from companies like Nike, and Oakley.His charity, and fund raising, was a phenomenal worldwide machine.It is fantastic to raise so much money to help people affected by cancer, but I can't help thinking about the various agendas involved there.So many conflicts of interest.

Just this week we had some ground breaking tv, with 'Stand Up 2 Cancer' A brilliant idea! Putting the subject of cancer in the public domain in such a way, and on main stream television. I thought it was incredible, how far, we as a society have come, where we can now accept, and talk more openly about the subject. I only caught snips of the show, to be fair, and I have heard about the many inspirational stories. But the bits I saw, looked like an extension of the Alan Carr show, but raised a lot of money, I'm sure.

With the introduction of social media, meaning we can now share things in an instant around the world, we have very powerful tools, to help us raise awareness and funds. However I can't help thinking that we are going too far too fast. From very little information about our favourite good causes, we are now under a constant barrage, to donate money, and the ways that we can do it, have also become easier.Credit cards, texting, donating online, directly from our salary, the ever popular clothing recycle bags, door to door campaigning, even leaving money in our wills, is becoming easier. Wherever I go, I am constantly having a bucket waved under my nose, for causes I have never even heard of.

 

My personal feeling is that, if we are not careful, people will feel less willing to donate to causes that are too 'In your face'. In the tough economic times that we are encountering, obviously, people are less likely to want to give money to charity. Thus without the income, there will be less good work happening. Of course, none of us want to see that happening. But currently we have an open battleground, where all good causes are competing for our cash. Each, trying to gain market share.

Does this mean a scenario where the largest organisations with the biggest marketing and media teams clean up, and local organisations go to the wall? I guess, the choice is ours really.It is up to us to choose to give where we feel our donation can make a difference. Good cause giving, is a very personal thing, and we all choose to support what is close to our heart. I would like to think, that our giving wasn't dictated by celebs and marketing campaigns, but I'm sure it must be, or those factors wouldn't be increasing.

What do you think? Will you feel differently, when you next donate money?

Carers, where would we be with out them?

I was invited to a business lunch last week by an organisation, and was asked if I would like to bring my wife, as they also wanted to discuss things from a carer perspective. This prompted me to write this post, as I had realised that I hadn't really dedicated a post to the important part that my wife and family, continue to play in my life.

My wife never looks on herself as my carer, and that seems to be true with most people I have met. Also, in my mind, I try not to admit, that I need caring for! Although, I don't even know which pills I should be taking on what days, so it seems I do.She is always there for my constant moaning and groaning, and I'm sure that is not in the job description.I know that without her support, it would have been impossible for me to do the things that I am able to do.

Carers also need support, of course, but one of the problems that I have encountered is for someone who is performing the role of a carer, to actually understand that they are. I feel that there is an issue with the word, but I know there has been a lot of work done, to find a better one, but thus far, without success.

A carer is someone of any age who provides unpaid support to family or friends who could not manage without this help. This could be caring for a relative, partner or friend who is ill, frail, disabled or has mental health or substance misuse problems.
Anyone can become a carer; carers come from all walks of life, all cultures and can be of any age.

Many feel they are doing what anyone else would in the same situation; looking after their mother, son, or best friend and just getting on with it.
Carers don’t choose to become carers: it just happens and they have to get on with it; if they did not do it, who would and what would happen to the person they care for?

Carers are the largest source of care and support in each area of the UK. It is in everyone’s interest that they are supported.

• Taking on a caring role can mean facing a life of poverty, isolation, frustration, ill health and depression.
• Many carers give up an income, future employment prospects and pension rights to become a carer.
• Many carers also work outside the home and are trying to juggle jobs with their responsibilities as carers.
• The majority of carers struggle alone and do not know that help is available to them.
• Carers say that access to information, financial support and breaks in caring are vital in helping them manage the impact of caring on their lives.

Carers experience many different caring situations. A carer could be someone looking after a new baby with a disability or caring for an elderly parent, someone supporting a partner with a substance misuse or mental health problem. Despite these differing caring roles, all carers share some basic needs. All carers also need services to be able to recognise the individual and changing needs throughout their caring journey.

Carers often suffer ill-health due to their caring role. To care safely and maintain their own physical and mental health and well-being, carers need information, support, respect and recognition from the professionals with whom they are in contact. Improved support for the person being cared for can make the carer’s role more manageable.

Carers need support to be able to juggle their work and caring roles or to return to work if they have lost employment due to caring.
Post-caring, carers may need support to rebuild a life of their own and reconnect with education, work or a social life.
With an ageing population, the UK will need more care from families and friends in the future. This is an issue that will touch everyone’s life at some point. Carer support concerns everyone.

To help people understand the definition and needs of a carer I have used some of the above from the Carers Trust website, as it quite clearly explains the things that I am talking about. I see many frail and vulnerable people, who don't have anyone to help them through their treatment.I don't know how I would have coped on my own.

There are many different resources out there now, from organisations, booklets, posters and of course the internet, but nothing can replace, being able to rely on the support of a loved one. If you are lucky enough to have that, you must  be aware that that person  will also need support at times, be it practical, emotional or psychological. Thank you to all of you unsung heroes out there, although I am sure you won't see yourselves as that!

Do you consider yourself to be a carer? Where would you be without your carer? Please feel free to leave a comment.

If you are enjoying this blog please feel free to share the link via Twitter or Facebook etc.

We are real people, not just a statistic!

Since I haven't been able to work, I have been at home much more than I normally would have. There have been many plus points to that, but several negative ones too. One of those, being prone to constant marketing phone calls. We have done what we can to stop them but still those clever blighters find a novel way round the system. Yesterday, my energy supplier called to talk to me about loft and cavity wall insulation. It was quite obviously from a call centre and the guy must have had a list of calls to make. He asked about loft insulation, and I told him it had just been done, he then asked about cavity walls, and I said that we didn't have any!

He then immediately asked about loft insulation again. I asked him how complicated it was to ask two questions and actually listen to the answer.He was quite obviously reading from a script, and not the slightest bit interested in my loft, walls or me. I was just another statistic to him. Which then got me thinking.Everywhere we go, whatever we are doing, we are bombarded with requests for feed back, and then fed a constant diet of facts and figures.But it seems to me, that everyone has forgotten that we are real people.

Take Facebook and Twitter, and social media. Most things are judged on numbers. How many friends, followers, likes, readers etc do you have? Not necessarily the quality of those people, and how active they are. I then started to think about, my visits to hospital. I am always keen to give feedback where ever I can, because it obviously helps to shape service. Even the people asking the questions get judged on how many people they talk to in a day.

New projects are always an interest to me, with my business background. In either my charity or hospital work I see them constantly springing up as a result of previous information gathering. Every one gets on that particularly bandwagon, at that time. The project starts, it's another box ticked, pats on the back all round, then onto the next one. Sustainability anyone? What happens after you all move on?

I was sent this week, details of a new N.H.S scheme, looking for experienced volunteers. I smiled, as I sent my email into the large black hole that is any NHS volunteering scheme application process.I wanted to see if things had improved since I was first looking for volunteer work.Well it seems they haven't. Not even an acknowledging email. Yet again, another target for someone to chase, not at all interested in the individual, just chasing numbers.

Wherever I am, all I hear about is percentages. Life is now all about chasing targets. Just numbers to fill out on a spread sheet. Mail shots, phone marketing, social media campaigns, tv and poster advertising, filling in feedback forms or spurious competitions.Somewhere, somehow, you are a target.

In this week particularly, I have had many conversations, with people that are becoming concerned about how our care is being managed. Most of us have come to the conclusion, that despite a public policy of wanting more patient involvement, in care programmes, it is getting much more difficult for the patient to be heard. The processes are becoming too complicated and the people involved are becoming faceless.Many of my colleagues are much more keen to work locally than nationally, where their voice can be heard, and the difference that they can make is tangible.

The system pays lip service to the patient voice, because it has to. If you think about it realistically, even the Government are struggling to change the N.H.S, so what chance do we have? It is about time, that all players related to the health industry, realised that they are dealing with people, who all have feelings, and are not just part of a huge data base to be driven mad by surveys and requests for donations, as and when they feel like it.

There are times, when I question if some organisations have forgotten what they are actually there to do. Marketing, media and self gratification, very nice, but what about the patient?

The emotions of a hospital appointment

I often wonder if our health system is now such a monster, that it  fails to recognise patients as people, and not just numbers that have to be herded through the system, beating numerous targets on the way.I am not convinced that people truly understand the pressures that patients go through, and the emotions they experience around a hospital appointment.

I am speaking from five continual years of appointments in numerous hospitals, and different clinics. I have also attended many appointments with my wife. I would like to add that I do understand the problems involved in dealing with such a vast and varied audience.However, it seems that staff do not fully recognise some of the pressures that accompany a visit to hospital.

In a lot of cases, people have to change arrangements, to suit the appointment, and of course we all have time pressures. Therefore they may have work, children or dependents and transport to organise, before and after their appointment. A lot of visits involve routine check ups, but imagine if you were waiting for the results of some tests or scans. All those other pressures adding to your already increasing anxiety. Throw the ever ticking clock of car parking fees into the melting pot and you can start to understand the pressure that some patients might begin to feel.

You have finally got through the above, and you can see the clinic filling with patients, and your appointment time has come and gone. There is no sign of your doctor, and no information letting you know what is happening. How are you feeling now? This is the area that I am not convinced a lot of hospital waiting room staff fully understand. Why, I don't know, as it is their work.

I can quite honestly say, that the only appointments I have ever had that were on time, were when I went private! Given that fact, I think we are all used to waiting well past our allocated time, right or wrong, but that is the case. It seems like me,  we accept that system as a trade off for finally getting to see the doctor. But should we accept a system like this, just because of the number of people using it?

Wherever we go to spend our money, we would not accept busy as an excuse. If someone left you alone in a shop for ages when you wanted to buy something, you would leave. Most problems can be solved by a robust and well managed system. Central booking etc I understand, but it is the patient facing area of the operation I am questioning.

The prompt for this post was within the space of two weeks, I experienced the best and worst of hospital appointments. Firstly, I waited in excess of an hour and a half  of my appointment time in a clinic, which was badly understaffed, the clinic was uncomfortably full, and communication was poor. Despite the obvious issues, patients were coming into the clinic, and not being told there was a delay. To make matters worse it was quite obvious that the consultant didn't see it as part of his job to let the receptionist know that his clinic was running late. I actually left and never got to see the doctor as I ran out of patience!

I then had to take my wife to the eye clinic at Croydon University Hospital on a Friday afternoon. In honesty I was prepared for the worst, and when we arrived the clinic was full. 'Deja vu' I thought! But quickly, the system started to roll, with first eye drops, then a few minutes later a scan. As we sat and waited, the senior consultant made an announcement to the clinic, that a member of her team was unavailable and there would be a delay. Fair enough I thought, at least we know! I was also impressed that the consultant herself had done that.I would also like to add that on the appointment letter there is a note informing you that you might be there for up to two hours.

Once we had been seen it was discovered that my wife had a cataract that needed to be removed, and they would send an appointment in the post. They have done, and she is having that op next week! Thank you to that team, for a great example of the N.H.S.

As shown above, every patient is unique, with very different issues and circumstances, and I feel that there should be more understanding of this, in the clinical environment.It is possible, as my recent example indicates, but we will need to focus on the individual, not purely numbers and targets.

How we are dealing with getting older

As I have mentioned in previous posts, there is no shortage of subject matter to write about, but this week, one subject has stood head and shoulders above the others, as it seems to have been talked about in the media, on most days recently. This has obviously prompted social conversations, of which I have had many. All relating to getting older.

My most meaningful, was over dinner one evening with some very close friends (you know who you are!) We have all been friends for in excess of 20 years and some we have known for 30. One person mentioned that considering everything I had been through, they felt that I had aged the least. To be fair I think there were also some old age sight issues going on too!

I said, that despite my health, I was quite enjoying getting old, watching my kids grow up, getting rid of my debts, and enjoying some of the more simple things of life. I wasn't bothered by the ageing process as I had got used to the constant changes in my body from my treatment. I also said that it was part of a natural process, that we age and die. Well that conversation certainly opened a can of worms!!

It seemed that generally, people could see their appearance changing, bits gradually going south, weight increasing, hair loss occurring, wrinkles appearing etc and didn't like that idea at all.But the biggest thing that came out of our discussion was work. We have all experienced the work place at 50, and most round the table had been involved in looking for work after this age. Everyone was angry that they found job hunting, even at 50, a massive struggle. It was a major battle, to get beyond the application form stage.

Just from this small sample, it is obvious that we are going to have problems with a continually ageing population. Most people will have to work on until state pension age, but where will the jobs be? If 50 year olds are struggling to find work, imagine if you were 60!! My opinion is that we are turning into a very ageist society.

As I was digesting our dinner conversation, (no pun intended) my thoughts turned to some recent reports that I had read, about the health of our older population and what we were doing to improve things. Well it seems, not a lot. In fact the picture seems to be looking worse!!

The number of older people living with cancer will more than treble by 2040, say experts, who warn of a "ticking time bomb" for society if the NHS and social care systems are not geared up to help them in time.

Macmillan Cancer Support says the number of over-65s who have received a cancer diagnosis will go up from 1.3 million in 2010 to 4.1 million in 2040.

Ciarán Devane, chief executive of Macmillan Cancer Support, said: "The care of older cancer patients is the ticking time bomb for society.

"These stark predictions should act as a warning to the NHS and social care providers of the problems ahead if older cancer patients are not offered the best treatment and support.

"We have a moral duty to give people the best chance of beating cancer, regardless of their age. For cancer survival to improve, older people must be given the right treatment at the correct level of intensity, together with the practical support to enable them to take it up.

"The barriers to older people getting treatment must be tackled. If we don't get this right now, many older people will be dying unnecessarily from cancer in the future," he said.

A Department of Health spokesperson said: "It's good news that improvements in cancer treatment mean more people are surviving after cancer.

"We know more can be done to improve cancer care for older people, which is why we are working with Macmillan Cancer Support and Age UK on a £1m programme to ensure that older people's needs are properly assessed and met.

"From 1 October 2012, it will be unlawful to discriminate in health and social care on the basis of age. Adults of all ages will benefit from better access to services, and for the first time people will have a legal right to redress from the courts if they are unjustifiably discriminated against because of their age."

It certainly is great news that we are living longer, but we also need to look closely at the options for elderly people, particularly, those living with, or recovering from a long term disease. Not everyone will be fit enough to work on till they are 70, so what will the rest of us be doing?

I also read another depressing story from a carer, who was looking after the elderly. Link below.
http://www.dailymail.co.uk/news/article-2210268/Uncaring-Britain-One-despairing-care-workers-account-countrys-shameful-neglect-elderly.html

Is this really part of the system that is designed to care for us in our later years? Box ticking, and form filling,being bound up in red tape, with little focus on the patients needs. Maybe my friends are right and old age is something to be feared? That certainly wasn't the retirement dream I was sold!

How do you feel about old age? Are you able to grow old gracefully?